Verena Hüttl-Maack is Professor and Chair of Marketing & Consumer Behavior at the University of Hohenheim in Stuttgart. She earned her PhD at the University of Augsburg. Her research focuses on (sustainable) consumer behavior, communication, and human information processing. She has contributed to EU-funded collaborative projects with a focus on sustainability in the food sector. Her work has been published in leading academic journals such as the Journal of Consumer Psychology, International Journal of Research in Marketing, and Journal of Retailing.